David Berkowitz just posted an interesting article on MediaPost about a study that suggests video content is 53 times more likely than text to make the first page of Google search results.
I'm not convinced. In the original Forrester study, the numbers just don't seem to add up to the conclusion, which is that SEO optimized video content increases your ranking in search results. How many optimized videos didn't make it onto the front page? How many of the videos that were on the front page were not optimized? Did the meta data for the video content even match the search query? We aren't given any of this information.
It's a bit like noticing that there are several blue arrows in the bullseye on the archery range and jumping to the conclusion that you should paint your arrow blue to increase your accuracy.
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