Peter Shankman runs a great service called Help a Reporter Out (HARO). Two to three times on weekdays, he sends out a list of queries from reporters who are working on stories and looking for experts to interview or quote. As Peter points out, everyone is an expert at something!
HARO is a great way to build recognition and trust for your business and yourself as a brand. I experienced this while working as a market analyst for a firm in Boston. After one or two solid conversations with a member of the press, word got around that I knew something about enterprise IT infrastructure, and I started receiving regular calls when a journalist had a question.
HARO queries are all over the place topic-wise, so there's bound to be something that you know something about. By providing insightful commentary you'll start to build a reputation as a go-to person when journalists are writing, and the exposure for you and your comapny can be priceless.
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